Autopilot vs. Klaviyo: Comparing the Titans
Ah, the world of marketing automation software. It's a world filled with excitement, possibilities, and of course, lots and lots of options. But with so many options in this realm, it's hard to differentiate one software from another. This post will aim to compare two of the top marketing automation software in the market, Autopilot, and Klaviyo.
Features
Autopilot and Klaviyo share many similarities when it comes to their features. Both tools offer email marketing automation, segmentation, and data analysis. However, Klaviyo goes one step ahead and offers SMS marketing automation as well.
When it comes to integrations, Autopilot has more than 50 available integrations, while Klaviyo boasts more than 100 integrations.
Verdict:
Klaviyo wins this round for providing SMS marketing automation and extra integrations.
Ease of Use
Both Autopilot and Klaviyo have user-friendly interfaces that make it easy for users to navigate and perform tasks. However, Klaviyo comes with the added bonus of having built-in templates for email campaigns, landing pages, and sign-up forms.
Verdict:
Klaviyo wins this round for its built-in templates that aid ease-of-use.
Pricing
Pricing is a significant factor when choosing a marketing automation tool. Autopilot charges based on the number of contacts, starting at $49 monthly for 500 contacts. Klaviyo, on the other hand, charges based on the number of emails sent, starting at $20 monthly for up to 500 contacts.
Verdict:
Autopilot wins this round for charging based on the number of contacts, rather than emails sent.
Support
Both Autopilot and Klaviyo offer 24/7 support via email, chat, or phone. Klaviyo goes one step ahead by offering in-depth documentation and resources, including videos and webinars.
Verdict:
Klaviyo wins this round for offering more in-depth resources to support its customers.
Conclusion
Ultimately, choosing between Autopilot and Klaviyo depends on your specific business needs. While both tools have many similarities, Klaviyo stands out with its built-in templates, SMS marketing automation, over 100 integrations, and in-depth resources. Autopilot, on the other hand, may be the tool for you if you're looking for a software that charges based on the number of contacts, rather than emails sent.
Whichever one you choose, it's always crucial to keep in mind your goals and unique business requirements.
References
- Autopilot. (n.d.). Pricing. Autopilot. https://autopilothq.com/pricing/
- Klaviyo. (n.d.). Pricing. Klaviyo. https://www.klaviyo.com/pricing
- Ritvars, V. (2021, June 16). Autopilot vs. Klaviyo Comparison: Which One Is The Best? Workflow Automation. https://workflowautomation.io/autopilot-vs-klaviyo/